The action that actually matters here
For accountancy websites that is usually booking an introductory call or requesting a quote. FixSift checks whether that step is visible from the page, obvious enough to act on, and free of avoidable friction.
Accountants
Website audit for accountancy practices
Prospective clients are checking two things: whether you work with businesses like theirs, and what it will cost. This free scan checks whether your homepage answers either one.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
What FixSift looks for
This page reads the FixSift scan through one lens: what matters on accountancy websites. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
The question your visitor arrived with
"Do you work with businesses like mine, and what will it cost?" — the scan checks whether your page answers it before it asks for anything.
The trust signals that carry weight in this sector
Commonly: Professional body membership stated plainly; The types and sizes of business the firm actually serves; Named client examples or sector experience; Transparent pricing, packages or a stated pricing method. FixSift reports which are present, which are missing and which are placed where nobody looks.
The friction that is typical of these sites
no indication of who the firm is for, pricing treated as a secret, services listed as compliance tasks, no sense of responsiveness — each one checked against your page rather than assumed.
The same four core areas as any scan
Messaging, conversion, trust and clarity, scored consistently so a rescan after changes is a fair comparison.
Why this matters
Accountancy websites are usually chosen on fit and price predictability. Visitors tend to be checking whether the firm handles their size and structure of business, and whether the cost is knowable before a sales conversation.
Most accountancy sites describe the same list of services in the same order, which leaves the visitor with no basis to choose except price or proximity.
The practices that convert well tend to be specific about who they are for and open about how pricing works, because both remove the two reasons people stall before enquiring.
FixSift reads your homepage against those two decisions, and reports where a visitor would be left guessing — ordered by how much it is likely to cost you.
How visitors to accountancy websites usually decide
A common path, not a universal one. Where your visitors differ, the useful question is which step your page currently fails to support.
- 01Searches for a service plus a business type — "accountant for limited company"
- 02Checks whether the firm serves that size and structure of client
- 03Looks for pricing, packages or at least a pricing approach
- 04Checks which software and filing deadlines the firm works with
- 05Books a call or requests a quote
The pages this usually involves
The free scan reads the page you give it. The paid audit looks across several of the site's important pages, which for accountancy websites commonly means:
- Homepage
- Service pages
- Pricing or packages
- Industries served
- Resources and deadlines
- Contact
Conversion actions worth making obvious
Examples of the next step that accountancy websites typically need to make unmissable. FixSift checks whether yours is visible, singular and low-commitment enough to take.
- Book a free call
- Get a fixed quote
- See our packages
- Switch accountants
What this looks like in practice
A services grid with no audience anywhere on the page
If nothing on the homepage says who the firm serves, every visitor has to self-select, and many will not bother.
"Request a quote" as the only action
A quote request is a commitment. A lower-friction step — packages, a pricing page, a short call — usually sits between interest and a quote.
Professional memberships in the footer only
Credentials placed where nobody looks are credentials that do no work. FixSift flags trust signals that exist but are not positioned where doubt occurs.
Friction that is common on these sites
No indication of who the firm is for
"Accountancy services for businesses" fits everyone and reassures no one. A sole trader and a thirty-person company are looking for different answers on the same page.
Pricing treated as a secret
Exact figures are not always possible, but a page with no packages, no ranges and no pricing method makes a quote request feel like the start of a sales process.
Services listed as compliance tasks
"Year-end accounts, VAT, payroll" describes the work, not the outcome. Visitors comparing firms are choosing on confidence and fit, and a task list does not differentiate.
No sense of responsiveness
Accountancy relationships are judged heavily on how quickly someone replies. Sites rarely say anything about it, so the visitor cannot use it to choose.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
What does FixSift check on an accountancy website?
Whether the site states who it is for, whether services are described as outcomes rather than tasks, whether pricing is addressed in some form, and whether booking a call is the obvious next step from the page.
Does it check my tax content for accuracy?
No. FixSift does not verify tax, accounting or regulatory statements, and it should not be used to check technical accuracy. It reads the page for clarity, trust and conversion.
Will it help me attract a specific type of client?
Indirectly. It flags where your positioning is generic, which is usually what stops a specific client type from recognising themselves on the page.
Does the free scan require an account?
No. Enter your address, read your score and your top findings. No signup, no card, and no email needed to see the result.
Is this a different tool from FixSift's general website audit?
No. It is the same scanner and the same analysis. What this page changes is the emphasis — findings are explained in terms of how visitors to accountancy websites decide, which is where the useful difference is.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.