Messaging
Whether a visitor can say what you offer and who it is for after one screen, and whether the headline survives being swapped onto a competitor's site.
Website audit
Free website audit
Enter your address and FixSift reads your homepage the way a first-time visitor does — then tells you, in order, what is most likely holding it back.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
Audits in this hub
AI search readiness audit
ai search readiness audit
AI website audit
ai website audit
Free conversion audit
conversion audit
Free homepage audit
homepage audit
Free landing page audit
landing page audit
SEO fundamentals audit
seo fundamentals audit
Website conversion checker
website conversion checker
Free website copy audit
website copy audit
Website grader
website grader
Guides in this hub
What the scan checks
This page reads the FixSift scan through one lens: a broad read of how well the whole page works for a first-time visitor. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
Conversion
Whether the page has one obvious next step, whether that step is reachable without hunting, and whether anything competes with it.
Trust
Whether the claims on the page are supported by something a visitor can check — names, specifics, evidence — rather than asserted.
Clarity and structure
Whether information arrives in the order a visitor needs it, and whether the page is readable at the size most people will read it.
Search and AI readability
Whether the page states plainly enough what it is for that a search engine or an AI assistant could summarise it correctly.
Why this matters
Most website problems are not technical. The page loads, the design is fine, and visitors still leave — because they could not work out quickly enough what the site was for, or what to do next.
A general website audit is useful precisely because it does not start from an assumption. It looks at the whole first impression and reports where it breaks, rather than confirming the thing you already suspected.
FixSift gives you a score and a ranked list instead of an exhaustive checklist, because a list of ninety issues is a list nobody acts on.
What this looks like in practice
A homepage headline that names the company, not the offer
"Welcome to Northgate" occupies the most valuable line on the site and answers none of the visitor's questions.
Three buttons of equal weight
When "Learn more", "Get started" and "Contact" all look the same, the page has not made a recommendation, so the visitor makes none either.
Claims without evidence
"Trusted by hundreds of businesses" with no names, no logos and no detail asks the visitor to take the most important claim on faith.
Common issues we find
The offer is described in category language
Abstract nouns feel safe to write and tell a reader nothing. This is the most common single finding across scans.
The primary action is not dominant
Either there is no clear primary action, or several compete, which measurably splits attention.
Proof sits below the point of doubt
Testimonials at the bottom of a long page arrive after the visitor has already decided.
Mobile reading order is an afterthought
Sections that work side by side on a desktop often stack into the wrong order on a phone, where most of the traffic is.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
What does a website audit check?
FixSift's audit checks four areas — messaging, conversion, trust and clarity — plus how readable the page is to search engines and AI assistants. It reads the page as a visitor does and reports what is unclear, missing or competing for attention.
Is the website audit really free?
Yes. The free scan returns your overall score and your three highest-priority fixes, with no account and no card. Paid options exist for the full finding list and a deeper multi-page audit, but you always see the free result first.
Is FixSift a full SEO crawler?
No. It does not crawl every URL, build a backlink profile or track rankings. It reads the important pages and judges how well they communicate and convert. For technical crawling you would still want a dedicated crawler.
How long does the scan take?
Usually well under a minute for the free homepage scan. The page shows real progress while it runs.
Do I need to install anything?
No. FixSift reads your public page from the outside. There is no script to add and nothing to verify.
Related pages
Calls to action, offer clarity, friction, proof and next-step clarity
Free conversion audit
Headline, messaging, benefits, specificity and the words on your buttons
Free website copy audit
The first screen, the route into the site, and what a stranger can conclude
Free homepage audit
An automated analysis that cites the evidence behind each finding
AI website audit
The on-page basics that are worth getting right before anything advanced
SEO fundamentals audit
Hub page
Website audits by industry
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.