Headline
Whether the first line names an offer and an audience, and whether it would still read correctly on a competitor's site.
Copy & messaging
Free website copy audit
Most weak pages are not badly designed, they are vaguely written. This scan reads your copy for specificity, benefit and clarity — and quotes the lines that fail.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
What the scan checks
This page reads the FixSift scan through one lens: headline, messaging, benefits, specificity and the words on your buttons. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
Messaging consistency
Whether the page tells one story or three, and whether the sub-headline supports the headline or changes the subject.
Benefits versus features
Whether the page says what changes for the reader, or only what the product contains.
Specificity
Abstract nouns, hedging and filler are identified by quotation, so you can see exactly which lines carry no information.
Call-to-action wording
Whether the button says what happens next, and whether it matches the commitment the visitor is being asked to make.
Why this matters
Copy is the cheapest thing on a website to change and usually the most consequential. A clearer headline costs an afternoon; a redesign costs a quarter.
It is also the hardest thing to judge from the inside, because the people writing it already know what every sentence means.
FixSift reads the words without that context and reports where meaning is assumed — which is nearly always at the top of the page, in the line that matters most.
What this looks like in practice
"Empowering businesses to reach their full potential"
Nothing in the sentence identifies an industry, a problem, an audience or an outcome. It passes the swap test on almost any site.
A sub-headline that contradicts the headline
The headline promises simplicity, the sub-headline lists twelve capabilities. The reader resolves the conflict by leaving.
"Submit" on the most important button
It describes what the form does, not what the visitor gets.
Common issues we find
Writing for the people who already understand
Internal shorthand reads as precision inside the company and as noise outside it.
Adjectives instead of evidence
"Innovative", "leading" and "trusted" are claims the reader is asked to accept without any basis.
Benefits written as features with a verb
"Provides real-time reporting" is still a feature. What changes for the reader when they have it?
Every section opening the same way
Repetitive structure makes a page skimmable in the bad sense: the reader recognises the pattern and stops reading.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
Will FixSift rewrite my copy?
The free scan identifies the problems and quotes the lines. The paid rewrite product drafts replacement copy for the main sections of your homepage, which you can edit, regenerate section by section and export.
Does it check spelling and grammar?
No. It looks at whether the writing communicates and persuades, not at mechanics. A spellchecker does that job better.
Can it review copy in languages other than English?
The analysis is strongest in English. Pages in other languages can be scanned, but findings about nuance and tone will be less reliable.
Is the copy audit separate from the website audit?
It is the same scan, reported through a messaging lens. The findings about clarity and specificity are the same findings, ordered to be useful to whoever is writing.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.