Industries

Website audits by industry

The scan is the same everywhere. What changes is what matters: a dental site is judged on booking clarity, a SaaS homepage on whether the product is comprehensible. Pick the one closest to you.

What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.

Run your free scan

Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.

Free · No account required · Results in under a minute

What the scan checks

This page reads the FixSift scan through one lens: how the same scan is read differently depending on what the site has to do. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.

The conversion action that actually matters

Booking, calling, starting a trial, submitting a brief or adding to a basket are different decisions with different objections.

The trust signals that carry weight here

Named clinicians, named case studies, delivery terms and security detail each matter enormously in one sector and barely in another.

The friction that is typical

PDF menus, gated pricing, nine-field forms and unstated coverage areas are sector-specific problems with sector-specific fixes.

The questions visitors arrive with

Every industry page is written around the question that sector's visitors are actually trying to answer.

Why this matters

A generic audit will still find your generic problems. What it will not do is tell you that your booking path matters more than your about page, or that your delivery terms belong above the fold.

These pages exist to supply that context. Each one is written from a profile of how that sector's visitors decide — not by replacing one word in a shared article.

If your sector is not listed, the general website audit covers the same four areas and will still be useful.

What this looks like in practice

Same finding, different priority

"No pricing information" is a moderate finding for a consultancy and a serious one for an accountancy practice competing on transparency.

Same page element, different job

A phone number is a secondary detail on a SaaS homepage and the primary conversion action for an emergency trades business.

Same missing proof, different weight

Named practitioners matter more on a clinic site than logo strips; the reverse is true for a B2B product.

Common issues we find

Industry advice that is really generic advice

If a page would read identically with another sector's name in it, it was not written for your sector.

Assuming sector rules apply universally

Patterns differ by market, size and audience. These pages describe what is commonly important, not what is required.

Copying a competitor's structure

Sector conventions are a starting point, not evidence that they work.

How FixSift works

  1. 01

    Enter your website

    No account, no installation, no card.

  2. 02

    FixSift reads the page

    Messaging, conversion, trust and clarity.

  3. 03

    Fix what matters first

    A score and your highest-priority findings.

Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.

Frequently asked questions

Does FixSift run a different analysis for each industry?

No, and it does not claim to. The scanner is the same for every site. What differs on these pages is which findings are emphasised and how they are explained, based on how that sector's visitors typically decide.

My industry is not listed — is the scan still useful?

Yes. The four areas it checks apply to any site that needs visitors to understand, believe and act. Start with the general website audit.

Are these pages based on research into my sector?

They are based on common patterns in how those sites are used and what visitors need to decide. They deliberately avoid statistics, regulatory claims and statements about what every business in a sector must do.

Can I use the scan on a client's website?

Yes. It runs on any public page. The report is written to help improve a page rather than to compare one business against another, and it makes no claims about anyone else's site.

Does the free scan cost anything or need a card?

No. Every industry page runs the same free scan: a URL in, a score and your top findings out, with no account and no payment details.

Scan my website

One address, one scan, one prioritised list. Free, and you keep the link to your result.

Free · No account required · Results in under a minute