The action that actually matters here
For agency websites that is usually booking a discovery call or submitting a brief. FixSift checks whether that step is visible from the page, obvious enough to act on, and free of avoidable friction.
Marketing agencies
Website audit for agencies
An agency site is read as a sample of the work. This free scan checks whether yours states a focus, proves it with results, and makes the first conversation easy to start.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
What FixSift looks for
This page reads the FixSift scan through one lens: what matters on agency websites. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
The question your visitor arrived with
"What are you actually good at, who have you done it for, and how do we start?" — the scan checks whether your page answers it before it asks for anything.
The trust signals that carry weight in this sector
Commonly: Recent work shown with the client named; Outcomes attached to the work, not just deliverables; The team, with roles and seniority visible; A stated focus — discipline, sector or client size. FixSift reports which are present, which are missing and which are placed where nobody looks.
The friction that is typical of these sites
full-service positioning, work shown without results, heavy motion before any content, no sense of scale or budget fit — each one checked against your page rather than assumed.
The same four core areas as any scan
Messaging, conversion, trust and clarity, scored consistently so a rescan after changes is a fair comparison.
Why this matters
Agency websites are judged partly as evidence of the service itself. A site that is vague about its own positioning undermines the claim to fix a client's positioning.
Agencies sell judgement, and a website is the cheapest available demonstration of it. Prospects read the site as evidence before they read the case studies as evidence.
The most common problem is breadth: a positioning wide enough to accept any brief gives a prospect no reason to believe you are the right choice for theirs.
FixSift scores the page on how specific, provable and actionable it is — and gives you the three changes most likely to move enquiries, in order.
How visitors to agency websites usually decide
A common path, not a universal one. Where your visitors differ, the useful question is which step your page currently fails to support.
- 01Arrives from a referral, a search or a piece of work they have seen
- 02Looks for the discipline and the sectors the agency focuses on
- 03Checks the work — recent, relevant, and with outcomes
- 04Judges team size and seniority against their budget expectations
- 05Books a call or sends a brief
The pages this usually involves
The free scan reads the page you give it. The paid audit looks across several of the site's important pages, which for agency websites commonly means:
- Homepage
- Work or case studies
- Services
- About and team
- Insights
- Contact or brief
Conversion actions worth making obvious
Examples of the next step that agency websites typically need to make unmissable. FixSift checks whether yours is visible, singular and low-commitment enough to take.
- Book a discovery call
- Send us a brief
- See the work
- Start a project
What this looks like in practice
"We build brands that matter"
A headline that every agency could use is a headline doing no work. FixSift flags copy that passes the swap test.
Case studies that stop at the deliverable
"We redesigned their site" is a description. "Enquiries from the site doubled in the following quarter" is evidence — and if you cannot say that, the case study may be the wrong one to lead with.
A contact page as the only conversion path
Named, bounded first steps convert better than a blank form, especially for prospects who are still comparing.
Friction that is common on these sites
Full-service positioning
A list covering every channel tells a prospect nothing about what you are best at, and invites comparison on price.
Work shown without results
A grid of attractive images is portfolio, not evidence. Buyers are trying to predict an outcome, not admire a layout.
Heavy motion before any content
Animated intros delay the answer and, on a site selling marketing effectiveness, quietly argue against it.
No sense of scale or budget fit
Nothing on many agency sites suggests the size of client they serve, so both under- and over-sized enquiries arrive and most are wasted on both sides.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
What does FixSift check on an agency website?
Whether the agency's focus is stated, whether the work shown supports the claim, whether the page indicates who it is for, and whether the first step into a conversation is clear and low friction.
Can I use FixSift on my clients' websites?
Yes. It runs on any public website, and the paid audit is often used as a structured starting point for a client conversation. There is no separate agency plan in this phase.
Does it replace a full marketing audit?
No. It reviews the website itself — messaging, conversion, trust and clarity. It does not look at ad accounts, analytics, channel mix or budget.
Does the free scan require an account?
No. Enter your address, read your score and your top findings. No signup, no card, and no email needed to see the result.
Is this a different tool from FixSift's general website audit?
No. It is the same scanner and the same analysis. What this page changes is the emphasis — findings are explained in terms of how visitors to agency websites decide, which is where the useful difference is.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.