The action that actually matters here
For consulting websites that is usually booking an intro call or discovery conversation. FixSift checks whether that step is visible from the page, obvious enough to act on, and free of avoidable friction.
Consultants
Website audit for consultants
Consulting websites are chosen on specificity. This free scan checks whether yours names a real problem, proves you have solved it, and makes starting a conversation obvious.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
What FixSift looks for
This page reads the FixSift scan through one lens: what matters on consulting websites. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
The question your visitor arrived with
"What exactly do you do, for whom, and what would working with you look like?" — the scan checks whether your page answers it before it asks for anything.
The trust signals that carry weight in this sector
Commonly: Named, specific case studies rather than anonymous "a client"; A clearly described engagement model and starting point; Evidence of work at a comparable scale or sector; The consultant's own name and background, visibly. FixSift reports which are present, which are missing and which are placed where nobody looks.
The friction that is typical of these sites
capability lists instead of problems solved, case studies without outcomes, no stated way to start, hidden identity — each one checked against your page rather than assumed.
The same four core areas as any scan
Messaging, conversion, trust and clarity, scored consistently so a rescan after changes is a fair comparison.
Why this matters
Consulting sites are bought on specificity. A visitor is usually trying to decide whether this person has solved their exact problem before, and generic capability language is the fastest way to lose that decision.
Most consulting sites are written to avoid excluding anyone, which is exactly what makes them forgettable to the people who would have paid.
A visitor who cannot name your specialism after reading your homepage has no reason to prefer you over the next result, and referral traffic arrives expecting confirmation rather than discovery.
FixSift reports the specific lines where your site generalises, and what a visitor is left unable to conclude — so you can make one page decisively clearer instead of rewriting everything.
How visitors to consulting websites usually decide
A common path, not a universal one. Where your visitors differ, the useful question is which step your page currently fails to support.
- 01Arrives from a referral, a search or a piece of content
- 02Tries to establish the specific problem the consultant solves
- 03Looks for evidence of having done it before, at their scale
- 04Checks the engagement model — project, retainer, advisory
- 05Books an intro call, or saves the site and moves on
The pages this usually involves
The free scan reads the page you give it. The paid audit looks across several of the site's important pages, which for consulting websites commonly means:
- Homepage
- Services or engagements
- Case studies
- About
- Writing or insights
- Contact
Conversion actions worth making obvious
Examples of the next step that consulting websites typically need to make unmissable. FixSift checks whether yours is visible, singular and low-commitment enough to take.
- Book an intro call
- See how I work
- Start a project conversation
- Read a case study
What this looks like in practice
A homepage headline built from abstract nouns
"Helping organisations unlock their potential" could belong to any consultancy. FixSift flags copy that survives a swap test.
Anonymous case studies
"A leading retailer" is often necessary, but a page of unnamed clients with no numbers and no named outcomes gives the visitor nothing to weigh.
Contact form as the only entry point
A blank message box is a high-effort first step. A named, bounded first conversation converts far more of the same traffic.
Friction that is common on these sites
Capability lists instead of problems solved
"Strategy, transformation, operating models" describes a skill set. Visitors are searching with a problem, and they match on problems.
Case studies without outcomes
A description of what was delivered, with no indication of what changed, reads as a CV rather than evidence.
No stated way to start
Without an engagement model or a first step, the visitor has to invent the next move themselves, which most will not do.
Hidden identity
Solo and boutique consultancies often write as "we" and never show who is behind the work — which removes the strongest asset they have.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
What does FixSift check on a consulting website?
Whether the problem you solve is stated specifically, whether the evidence supports the claim, whether the engagement model and first step are clear, and whether the page gives a visitor a reason to act now.
Will it tell me how to position my practice?
It will tell you where your current positioning is unclear or interchangeable, with specific lines from your page. Choosing the positioning is still your call.
Does it read my case studies?
The free scan reads your homepage. The paid audit looks across several important pages, which for a consultancy usually includes case studies and service pages.
Does the free scan require an account?
No. Enter your address, read your score and your top findings. No signup, no card, and no email needed to see the result.
Is this a different tool from FixSift's general website audit?
No. It is the same scanner and the same analysis. What this page changes is the emphasis — findings are explained in terms of how visitors to consulting websites decide, which is where the useful difference is.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.