The action that actually matters here
For ecommerce websites that is usually adding a product to the basket and completing checkout. FixSift checks whether that step is visible from the page, obvious enough to act on, and free of avoidable friction.
Ecommerce stores
Website audit for ecommerce stores
Most store homepages are a routing problem wearing a branding costume. This free scan checks whether visitors can find the right category and get the delivery and returns answers they need.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
What FixSift looks for
This page reads the FixSift scan through one lens: what matters on ecommerce websites. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
The question your visitor arrived with
"Is this the right product, will it arrive in time, and can I return it?" — the scan checks whether your page answers it before it asks for anything.
The trust signals that carry weight in this sector
Commonly: Delivery cost and timing stated before checkout; A returns policy that is easy to find and easy to read; Reviews on the product, not only on the brand; Real photography at usable sizes, with alternate views. FixSift reports which are present, which are missing and which are placed where nobody looks.
The friction that is typical of these sites
delivery terms discovered at checkout, a homepage carousel doing the navigation, products described by specification only, returns treated as fine print — each one checked against your page rather than assumed.
The same four core areas as any scan
Messaging, conversion, trust and clarity, scored consistently so a rescan after changes is a fair comparison.
Why this matters
On many ecommerce homepages the job is routing, not selling: getting a visitor to the right category quickly, while answering the delivery and returns questions that otherwise resurface at checkout.
Ecommerce conversion problems are rarely one broken thing. They are usually a sequence of small unanswered questions that each cost a fraction of the traffic.
Delivery cost, delivery time, returns and fit are the four that reappear most often, and they are almost always answerable on the homepage rather than three clicks later.
FixSift reports which of those questions your homepage leaves open, and which fix is likely to be worth the most, rather than handing you a list of every possible improvement.
How visitors to ecommerce websites usually decide
A common path, not a universal one. Where your visitors differ, the useful question is which step your page currently fails to support.
- 01Arrives on the homepage or a category page from search or social
- 02Tries to find the right category or product quickly
- 03Checks delivery cost and timing early, not at checkout
- 04Looks for returns terms and sizing or fit information
- 05Adds to basket and checks out, or saves the tab
The pages this usually involves
The free scan reads the page you give it. The paid audit looks across several of the site's important pages, which for ecommerce websites commonly means:
- Homepage
- Category pages
- Product pages
- Delivery and returns
- Basket and checkout
- About or brand story
Conversion actions worth making obvious
Examples of the next step that ecommerce websites typically need to make unmissable. FixSift checks whether yours is visible, singular and low-commitment enough to take.
- Shop the collection
- Add to basket
- See delivery options
- Find your size
What this looks like in practice
A hero banner with no category links below it
The visitor knows what they want; the page insists on showing them a campaign first.
"Free shipping over £50" with no threshold context
Announcement bars are useful when they answer the delivery question, and noise when they only tease it.
Brand story above the products
Provenance sells well on product pages and slowly on homepages, where the visitor is still deciding whether to look at anything at all.
Friction that is common on these sites
Delivery terms discovered at checkout
Shipping cost surprises are a well-known reason baskets are abandoned. Homepages that stay silent about delivery move the objection to the worst possible moment.
A homepage carousel doing the navigation
Rotating banners replace a decision the visitor wants to make themselves. Categories that are visible and static usually route traffic better.
Products described by specification only
Dimensions and materials matter, but a product page with no sense of who it is for, or what it is like to use, leaves the decision to price alone.
Returns treated as fine print
For anything worn, fitted or gifted, the returns answer is part of the buying decision, not an afterthought.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
What does FixSift check on an ecommerce site?
It reads your homepage for routing, clarity and trust: whether categories are obvious, whether delivery and returns are addressed early, whether proof is present, and whether the primary action is unambiguous.
Does it test checkout?
No. FixSift does not add items to a basket, complete purchases or evaluate anything behind checkout. It reads public pages only.
Can it audit product pages?
The free scan covers the homepage. The paid audit looks across several important pages, which for a store usually includes key category and product pages.
Does the free scan require an account?
No. Enter your address, read your score and your top findings. No signup, no card, and no email needed to see the result.
Is this a different tool from FixSift's general website audit?
No. It is the same scanner and the same analysis. What this page changes is the emphasis — findings are explained in terms of how visitors to ecommerce websites decide, which is where the useful difference is.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.