The action that actually matters here
For law firm websites that is usually requesting a consultation or an initial case review. FixSift checks whether that step is visible from the page, obvious enough to act on, and free of avoidable friction.
Lawyers
Website audit for law firms
People contact a firm when they are confident it handles their exact problem and know what the first conversation involves. This free scan checks whether your site makes both of those obvious.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
What FixSift looks for
This page reads the FixSift scan through one lens: what matters on law firm websites. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
The question your visitor arrived with
"Do you handle my kind of problem, and what happens if I contact you?" — the scan checks whether your page answers it before it asks for anything.
The trust signals that carry weight in this sector
Commonly: Named solicitors with their areas of practice and experience; Practice areas described in the words clients use, not only legal terms; An explanation of what the first conversation involves and whether it costs anything; Regulatory registration details where they apply. FixSift reports which are present, which are missing and which are placed where nobody looks.
The friction that is typical of these sites
practice areas listed in legal language only, no explanation of what contact costs, the firm is described, the client is not, anonymous authority — each one checked against your page rather than assumed.
The same four core areas as any scan
Messaging, conversion, trust and clarity, scored consistently so a rescan after changes is a fair comparison.
Why this matters
For many law firm websites the visitor arrives with a specific problem and some anxiety about cost and commitment. Clarity about practice areas and about what happens after they make contact tends to matter more than presentation.
Legal enquiries are high-consideration and low-frequency. A visitor rarely converts on impulse; they convert when the remaining uncertainty is small enough to act on.
That uncertainty is usually concrete: is this my kind of matter, who would handle it, what does contacting you commit me to. Sites that leave any of the three unanswered push the visitor back to search.
FixSift scores the page against those questions and puts the missing answer at the top of the list, so the first change you make is the one blocking enquiries rather than the one easiest to ship.
How visitors to law firm websites usually decide
A common path, not a universal one. Where your visitors differ, the useful question is which step your page currently fails to support.
- 01Searches for a problem, not a service — "unfair dismissal", "probate delay"
- 02Checks whether the firm handles that exact matter
- 03Looks for who would actually handle it and their experience
- 04Weighs the cost and commitment of making contact
- 05Requests a consultation, or leaves to compare another firm
The pages this usually involves
The free scan reads the page you give it. The paid audit looks across several of the site's important pages, which for law firm websites commonly means:
- Homepage
- Practice area pages
- People profiles
- Case results or testimonials
- Fees and funding
- Contact
Conversion actions worth making obvious
Examples of the next step that law firm websites typically need to make unmissable. FixSift checks whether yours is visible, singular and low-commitment enough to take.
- Request a consultation
- Speak to a solicitor
- Start a case review
- Ask a question
What this looks like in practice
A homepage that leads with the firm's founding year
Longevity is a trust signal, but it is not the answer to "do you handle this". FixSift flags when the first thing a visitor reads is not the thing they searched for.
"Contact us for a no-obligation chat" hidden in the footer
The single line that removes the biggest objection is often the line placed furthest from where the objection is felt.
Practice areas as a long unstructured list
Twenty areas with equal weight tells a visitor nothing about focus. Pages that signal what the firm is known for read as more credible than pages that claim everything.
Friction that is common on these sites
Practice areas listed in legal language only
A visitor searching for "my employer fired me unfairly" may not recognise "contentious employment matters". Pages that never restate the service in client language lose the match.
No explanation of what contact costs
Many visitors hesitate because they assume a phone call starts a bill. A single line describing whether the first conversation is free removes a common reason to leave.
The firm is described, the client is not
Long history-of-the-firm copy above the fold delays the only answer the visitor came for: whether this firm handles their situation.
Anonymous authority
Pages that talk about "our team" without naming anyone make it hard to judge relevant experience, which is usually the deciding factor.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
What does FixSift check on a law firm website?
Whether practice areas are stated in the language clients search with, whether the person who would handle the matter is identifiable, whether the cost and commitment of first contact are explained, and whether the next step is obvious from the page.
Does FixSift give legal or regulatory advice?
No. It does not assess whether your website meets any professional conduct, advertising or regulatory requirement. It is a conversion and clarity scan, and its findings are suggestions about communication, not legal guidance.
Can it audit individual practice area pages?
The free scan reads your homepage. The paid audit looks across several important pages of the site, which for a firm usually includes the practice area pages the homepage points at.
Does the free scan require an account?
No. Enter your address, read your score and your top findings. No signup, no card, and no email needed to see the result.
Is this a different tool from FixSift's general website audit?
No. It is the same scanner and the same analysis. What this page changes is the emphasis — findings are explained in terms of how visitors to law firm websites decide, which is where the useful difference is.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.