Define the conversion
An audit without a named primary action grades everything equally and prioritises nothing.
Guide
CRO audit guide
A conversion audit is a structured argument, not a checklist. This is how one is put together, what good output looks like, and where automated tools stop being enough.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
The difference in practice
This page reads the FixSift scan through one lens: the method behind a conversion audit and how to judge the output. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
Read the page as a sequence
Comprehension, then belief, then direction, then effort. Findings out of that order cannot be prioritised sensibly.
Attach evidence to every finding
A finding that does not quote or point at something on the page is an opinion.
Rank by impact against effort
A long undifferentiated list is why most audits are never implemented.
Separate observation from hypothesis
"There is no pricing information" is an observation. "Adding pricing will lift conversion 12%" is a guess presented as a fact.
State the limits
A page-level audit cannot see your traffic quality, your pricing power or your competition. Good audits say so.
Why this matters
CRO audits vary enormously in quality, and the difference is almost always evidence. A report of generic best practice could have been written without opening your site.
The method matters for another reason: a ranked, evidenced list is implementable. A hundred-item checklist is a document that gets filed.
Knowing the method also makes you a better buyer. If a proposal promises a percentage uplift before looking at your page, you have learned something useful.
What this looks like in practice
A finding with the line quoted
The reader can agree or disagree immediately, which is what makes it actionable.
A ranked shortlist rather than a full list
Three changes that get made beat forty that do not.
An explicit "we cannot tell"
Honest uncertainty is a quality signal, not a weakness.
Mistakes worth avoiding
Promised percentage uplifts
Nobody can forecast the effect of a copy change on your page without testing it on your traffic.
Best-practice lists with no evidence
If the report would read the same for another site, it was not an audit.
Ignoring implementation cost
A recommendation nobody can build is not a recommendation.
Auditing once and stopping
Pages change. So does what you are selling.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
Can an automated tool do a CRO audit?
It can do the repeatable page-level part well: finding unclear copy, competing actions, missing proof and avoidable friction, with evidence. It cannot interview your customers, read your analytics or judge your pricing.
What should a CRO audit deliver?
A named primary conversion, a ranked list of findings each with evidence, an indication of effort, and a clear statement of what the audit could not see.
How is FixSift's audit structured?
Free scan: score and top three findings. Paid audit: the full finding list across several important pages, an executive summary, a prioritised action plan and an export.
Do I need testing tools as well?
Eventually. Testing is how you choose between two reasonable options once the obvious problems are fixed.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.