1. Make the offer concrete
Replace category language with a specific statement of what you do and who for. This is usually the single biggest change available.
Guide
How to improve website conversions
Most conversion advice is a list of tactics with no order. This is the order: make it understandable, make it believable, make the next step obvious, then reduce the effort.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
How to tell which one applies
This page reads the FixSift scan through one lens: the sequence of changes that tends to produce results, and why order matters. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
2. Choose one primary action
Decide what you want most, make it visually dominant, and demote everything else. Competing actions cost more than weak ones.
3. Answer the top objection where it arises
Cost, commitment, timing or switching — put the answer next to the moment the doubt appears, not on a separate page.
4. Move proof to the point of doubt
The same testimonial does more work beside the button than in a carousel at the bottom.
5. Remove one step
A field, a gate, a required account. Each removal is cheap and independently measurable.
6. Then test
Testing is for choosing between two reasonable options, not for discovering that your page is unclear.
Why this matters
Order matters because the steps are dependent. A better button on an unclear page changes nothing, and a test between two unclear headlines measures which one is less bad.
Working top-down also keeps the work cheap. The first two steps are writing and hierarchy — no development, no redesign, no new tooling.
It gives you something to learn from too: one change at a time on a page that was made clear first produces a result you can actually attribute.
What this looks like in practice
A rewritten headline as the whole project
Plenty of sites need one paragraph changed, and the rest of the backlog turns out to be optional.
Demoting the secondary CTA
Turning a second button into a text link is a fifteen-minute change that stops splitting attention.
Moving the pricing answer up
A single sentence about how pricing works, placed above the form, removes the reason people abandoned it.
What usually goes wrong
Starting with a test
Tests need traffic, time and a hypothesis. Clarity problems need none of the three.
Adding rather than removing
Most pages that convert badly have too much on them, not too little.
Copying a pattern without the reason
A layout that works for a product with a free trial rarely works for a service with a consultation.
Changing everything before measuring
You end up with a different page and no knowledge.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
How long before I see a difference?
That depends on your traffic volume and how far the changes go. FixSift does not forecast uplift, because any number it gave you would be invented. What it does is tell you what to change and let you rescan to compare.
Should I hire someone or do this myself?
The first two steps are writing and hierarchy, which most teams can do themselves once they know what is wrong. Later steps benefit from help.
Does FixSift track my conversion rate?
No. It does not install anything on your site and has no access to your analytics. It reads the page and reports what is likely to be costing you action.
Can I rescan after making changes?
Yes, and it is the intended use. FixSift compares the two scans and tells you which findings were resolved, improved, unchanged or newly introduced.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.