An overall score
One number from the same scoring model every time, so a rescan after changes is a fair comparison rather than a fresh opinion.
Scorecard
Website grader
Get a score you can actually act on. FixSift grades your homepage across four areas and shows exactly which findings are holding each score down.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
What the scan checks
This page reads the FixSift scan through one lens: a score per area, with the specific findings that produced it. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
Four category scores
Messaging, conversion, trust and clarity are graded separately, because a site can be persuasive and still have no visible next step.
The findings behind each score
Every point deducted traces back to a named finding, so the grade is explainable rather than a black box.
Priority, not just severity
Findings are ranked by likely impact against effort, so the list starts with what is worth doing this week.
Why this matters
A score is only useful if you can see what moved it. Most graders return a number and a generic checklist, which tells you that something is wrong but not what to change.
FixSift's grade is built from individual findings, each with the line or element that triggered it. That makes the score arguable — and a score you can argue with is a score you can act on.
Because the scoring version is recorded with every scan, a rescan after you make changes is compared like for like, and FixSift says so if the model has changed in between.
What this looks like in practice
A high trust score with a low conversion score
A common pattern on established businesses: plenty of credibility, no obvious next step.
A strong messaging score on the headline, weak below it
Sites often get the first line right and then revert to generic copy for the rest of the page.
A score that barely moves after a redesign
Visual changes rarely shift a communication score. Seeing that plainly is often the most useful result.
Common issues we find
Grading without evidence
A number with no findings attached cannot be prioritised, so nothing gets fixed.
Comparing scores across different models
If the scoring method changes between runs, the comparison is meaningless. FixSift records the scoring version on every scan.
Treating the score as the goal
The score is a proxy for how clearly the page communicates. The findings are the work.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
How is the score calculated?
Each check contributes to one of four categories, weighted by how much it usually affects whether a visitor understands, believes and acts. The category scores combine into the overall score, and every scan records which scoring version produced it.
What is a good score?
There is no universal pass mark, and FixSift deliberately does not publish one. The useful comparison is your own score before and after you make the changes it recommends.
Can I rescan to see if my score improved?
Yes. Rescanning is part of the product, and FixSift compares the two runs finding by finding — resolved, improved, still present or new.
Does the grade include page speed?
No. FixSift grades communication and conversion, not performance metrics. Page speed tools do that job better.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.