An SEO audit asks: can you be found?
Indexation, crawlability, site architecture, internal links, technical errors, backlinks and keyword coverage across the whole site.
Comparison
Website audit vs SEO audit
They answer different questions. One is about whether people who arrive do anything; the other is about whether people arrive at all. Diagnosing which you need takes about a minute.
What you get: your FixSift score and your highest-priority findings, with the evidence behind each one. See what FixSift checks.
Run your free scan
Enter your address and FixSift returns your score and your highest-priority findings. It is the same scanner the homepage runs — there is no separate engine behind this page.
The difference in practice
This page reads the FixSift scan through one lens: choosing between two audits that solve genuinely different problems. The scanner is the same one the homepage uses — what changes is which findings are brought to the front.
A website audit asks: do visitors act?
Whether the page communicates, persuades and directs — messaging, conversion, trust and clarity.
The diagnostic question
If you have traffic and no results, an SEO audit will not help. If you have no traffic at all, a conversion audit will not either.
Where they overlap
Clear headings, real text content and honest structure serve both. A page nobody understands is also a page search engines struggle to classify.
What FixSift is
A website audit with an on-page SEO fundamentals check attached. It is deliberately not a crawler and does not report rankings.
Why this matters
Money gets wasted when the wrong audit is bought. Paying for technical SEO on a site with healthy traffic and an unclear offer produces a faster site that still converts nobody.
The reverse is just as common: rewriting a page that almost nobody reaches, when the real problem was that four hundred pages were not indexed.
Checking which situation you are in is cheap. Your analytics tells you whether traffic exists; a scan tells you whether the page deserves it.
What this looks like in practice
Traffic flat, conversions flat
Start with SEO. There may be nothing wrong with the page except that too few people see it.
Traffic healthy, conversions flat
Start with the website audit. More of the same traffic will not help.
Traffic healthy, bounce very high on one page
Usually a message-match problem — which is a website audit finding, not an SEO one.
Mistakes worth avoiding
Buying both at once
Two simultaneous programmes make attribution impossible and usually exceed the capacity to implement either.
Treating SEO as a conversion strategy
Rankings deliver visitors. What happens next is a different discipline.
Expecting one tool to do both
Crawlers are good at crawling and poor at judging persuasion. Tools like FixSift are the other way round.
How FixSift works
- 01
Enter your website
No account, no installation, no card.
- 02
FixSift reads the page
Messaging, conversion, trust and clarity.
- 03
Fix what matters first
A score and your highest-priority findings.
Every page on this site runs the same scanner and the same analysis. There is no separate engine behind any of them — what changes is which findings are explained first.
Frequently asked questions
Is FixSift an SEO tool?
Only partly. It checks on-page SEO fundamentals — title, description, headings, readable content — as part of the scan. It does not crawl your site, analyse backlinks or report rankings, and it is not a replacement for a crawler.
Which should I do first?
Whichever matches your symptom. No traffic means SEO first. Traffic without results means the website audit first.
Can one page need both?
Often, yes. The overlap — real text, clear structure, an honest description of the page's purpose — is worth doing regardless of which audit you buy.
Does the free scan include the SEO checks?
The free result shows your overall score and top findings. The full finding list, including the SEO fundamentals and AI readiness detail, is part of the paid audit.
Related pages
Scan my website
One address, one scan, one prioritised list. Free, and you keep the link to your result.